It occurs to me that I should show an example of a listing from The Writing World Defined--A to Z. Here it is:
Advance.
Amount
of money a publisher pays to an author up front, against future
royalties. The advance must be earned back before you receive future
royalty payments. The amount varies greatly from publisher to
publisher (typically $1,000 to $10,000), and is often paid in two or
three installments (on signing the contract, on delivery of the
manuscript, and on publication of the book). Some smaller publishers
do not pay an advance. The amount of the advance can be negotiated at
the contract stage. Some writers choose not to take an advance so
they don't have to worry about earning it back.
Payment
of an advance represents a risk on the part of the publisher, because
they can never be sure the author will earn back that advanced
amount. If an author doesn't earn it back, they do not have to
reimburse the publisher for the shortfall. About the only reason
authors would have to pay back an advance is if they didn't submit
an acceptable final draft of the book, or failed to live up to any
other clause in the contract.
Originally,
the purpose of an advance was to support the writer while he
completed the manuscript, and if that is a need, it can still be
based on that today. However, many writers feel like the amount of
the advance is an indication of how well the publisher thinks the
book will do in the marketplace, and how committed they are to
promoting the book. For answers to the most common questions about
advances and royalties, go to:
http://writerunboxed.com/2011/11/28/11-frequently-asked-questions-about-book-royalties-advances-and-making-money.
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