Friday, August 12, 2016

WHO IS YOUR ADULT NONFICTION READER?


Below are some statistics that define your adult Christian nonfiction reader:

61% are women

39% are men

77% are age 30 & up

66% are active Christians (not seekers)

12% are professing Christians

64% earn $35,000/yr. or more

50% have a college degree or higher

42% live in the south

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