| Worldwide, Our Daily Bread is recognized as a household phrase. It only stands to reason that RBC Ministries has now adopted the name of its flagship publication.|
RBC, which publishes the daily devotionals, announced recently that it is changing its name to Our Daily Bread Ministries. President Rick DeHaan said the change was made due primarily to low public awareness of the RBC name.
“Today, many people don’t know who RBC Ministries is or what we represent,” DeHaan said. “However, once we mention that we are the publishers of our devotional, Our Daily Bread, most people will recognize us. We made this decision based on research that showed that changing our name will help us connect with people more easily. It would also allow us to use the strength of Our Daily Bread name to introduce more of resources to introduce the wisdom of God’s Word with people from every nation.
DeHaan says that although the name has changed, the minstry’s focus remains the same.
“We’re still reaching out to people all over the world with the message of God’s love, whether it’s through a radio or television broadcast, a DVD, podcast, a video, social media, a book, a website or a mobile app,” he said. “Nothing matters more to us than helping people grow their relationship with God in understanding his Word.
The company’s new logo will also be shared by all of the ministry’s efforts, including Our Daily Journey, Discovery Series, Discover the Word audio, Day of Discovery video, Discovery House Publishers, and Christian University GlobalNet.
As part of the name change initiative, Our Daily Bread Ministries will also re-launch more than 20 ministry websites, produce new video-based devotionals, improve mobile apps, and expand e-book offerings.