You
may be wondering how all this works if your interest is in books and
not periodicals. Let me say first that I suggest every writer start
with articles—even if your ultimate goal is to move into book
writing. Much of what you need to learn about writing and marketing
you learn best by writing articles. You polish your writing skills,
become familiar with the industry and how it operates, and establish
your reputation and credibility as a writer. Once you have done that
you’re more likely to be noticed and taken seriously by book
publishers who have come to prefer working with established writers.
Now,
you can start the same kind of market research you have done with the
magazines. Select the topics/types of book you want to target (this
may be done one topic at a time as you select a topic for each book).
Find the corresponding topical list and go through the same process
of elimination. Instead of sample copies, you will want to study
their catalogs. Just as a sample copy with give you a clearer picture
of what each publication wants, the catalog will help you find the
publishers who are most likely to be interested in your book idea. (More on how to study a catalog tomorrow.)
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