Q. I love to write, but have such a limited amount of time for writing, wouldn't it make sense to spend my time actually writing, instead of reading all those sample magazines?
A. Actually, what makes sense is to do both. Obviously, the more time you spend writing the more your craft will improve, but if you want to sell what you write, you must be studying the market. If you ask editors, they will tell you that at least half of manuscripts they receive are rejected because the subject is not a fit with their readers. Or they are not slanted to the specific interests of the readers. Understanding these sometime subtle differences in publications are only noticed when you read and study the target publication. If you skip this essential part of the writer's job, you are greatly jeopardizing your chances to sell on a regular basis.