Generally speaking, writers fall into one of two categories: (1) They are creative writers who write for the pure pleasure and challenge of it and have no inclination toward ever seeing their writing published. Or, (2) they write for publication and with a motivating desire to see their words in print. It is for the latter group that this chapter is written. An alternate title for this chapter could be, “You Don’t Have to Market Unless You Want to Get Paid.”
Writing for publication is a business, and like any business you must give special attention to the product you have to offer (other chapters in this book will deal with developing a good product), and to your market—those customers who are going to buy your stories, articles, poems, books and the like. Our goal here is to teach you how to match that polished product to the editor or publisher who needs it.