A
Word About Sample Copies, Guidelines & Catalogs
I’ve
known writers over the years who tried to short-cut the marketing
process by skipping this step of obtaining and studying the
guidelines, copies, and catalogs. They often ask if they really have
to pay attention to these things. If you ignore them, you do so at
your peril. One of the biggest complaints I get from editors is that
many of the writers who submit to them have obviously never seen a
copy of their magazine or know what kinds of articles or books they publish.
I
recommend that you keep the guidelines in a loose-leaf notebook with
alphabetical dividers and keep them close at hand for ready
reference. I like to keep the sample periodicals in magazine storage
boxes—using a different labeled box for each category being
targeted—such as children, teens, pastors, women, etc. Categories would match the types or topics of material you write.
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