The
real key to marketing success is finding your markets first and then
writing a piece to fit the unique needs of that market. Most writers
fail because they write an entire article, story, or book first, and
then struggle as they try to find a market that fits what they have
created. Often there is no good fit for the material in that format.
How
much better it is if you find the markets that fit your topics and
writing style and write to fit their specific needs. It helps a lot
if you know ahead of time what topics they want, the length they
prefer, what audience they are targeting, and any special
requirements they have—such as lots of anecdotes, personal
experiences, or in-depth research. You may not sell every article you
write taking this approach, but the odds of success improve greatly.
Even the rejected pieces will tell the editor you’ve done your
homework and know exactly what they publish.
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