If there is one thing I’ve learned about marketing over the years, it’s that it tends to be a problem—or at least a frustration—for nearly everyone. I’ve given a lot of thought to why that is, and the conclusion I’ve reached is that it’s about the time. The majority of writers see marketing as a sideline—almost an afterthought to the writing itself. If you’ve had experience with any kind of a sales-oriented business, you know that marketing the product has to be at the center of everything you do. The same is true with writing. Until you reach the point where you give it the time it deserves, you will continue to struggle with the marketing process.