Many new writers don’t realize how far ahead most
publications start working on future holiday issues. Some work as
much as 18 months ahead. Newspapers
may have a lead time as short as three or four months, but most
publications are working 9-12
months ahead.
If you like doing holiday pieces, I would encourage you
to seek out those publications that produce holiday issues (many do
not). The best way to locate those is using the topical listings
in the Christian Writers' Market Guide under “Holiday/Seasonal.” After you identify some possible
markets for your holiday pieces, you might want to make up a
submissions calendar that indicates how far ahead you must submit to each
possible market.
Keep in mind that it’s best not to wait until the last
minute to make your
submission to a particular publication. Editors will be nervous about
filling out their holiday issues and will be hoping to find
appropriate material early. If producing holiday materials is one of
your specialties, editors will start watching for your submissions.
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