Q. What are the advantages of sticking with one publisher—as opposed to shopping around?
A. Actually there are pros and cons with either alternative. The first consideration is whether or not the publisher for one book will be interested if you send them a book on another topic or on a different genre. If not, then you will have to go elsewhere to find another publisher who does the kind of book you have to offer. If you are not happy with the contract or the way you are treated by one publisher, you may decide to look elsewhere. On the other hand, if you have no complaints about the old publisher and they publish what you are offering, then there may be no reason to go to a different publisher. One possible distinct advantage, is that if you are producing a number of books for one publisher, often they will raise the amount of the advance and the royalties with the addition of each new book. Of course, if you ask a publisher, they will tell you they have invested in your career and have earned your loyalty.