Writing articles specifically for the Web. There are a number of differences between writing for print and writing for the Web. (1) First, you must know who the readers are who frequent particular Websites. (2) Your text needs to include key words and concepts. (3) Think short. A 2,000-3,000 word article in a magazine may only be 300-700 words on the Web. Use shorter sentences and paragraphs. (4) Use heads and subheads. (5) Narrow your focus for the shorter space. (6) Put your main message on the opening screen. (7) Add hyperlinks. For more, go to: http://www.nngroup.com/articles/concise-scannable-and-objective-how-to-write-for-the-web.