Monday, August 18, 2014


 Covenant Group, Mardel, and The Parable Group, announced today a long- term joint initiative with Initiate Media to provide their partner stores with free bi-monthly print copies of Christian Woman magazine, creating a catalyst for repeat in-store customer traffic.
Christian Woman has been inspiring, challenging and uplifting Christian women of all ages for over 60 years, with a history as a magazine published for the Australian and New Zealand markets. Each issue delivers relevant articles, faith-filled stories of hope, and content that encourages women in their walk with God. The new magazine being rolled out in the US market will be a completely separate title, and printed in the US.
Christian Woman and Initiate Media’s magazines offer glossy pages, contemporary graphic design and outstanding imagery. Christian Woman will not be available through subscription; the free magazines are only available through Christian bookstores affiliated with The Parable Group, Covenant Group, and Mardel. Customers can sign up to receive notifications from Initiate Media when the newest edition is on the shelves of their local store.
“We are delighted to announce this innovative publishing initiative with Parable, Mardel and Covenant,” said Matt Danswan, CEO of Initiate Media. “Over the last few years we’ve partnered with retailers in the southern hemisphere to distribute our magazines for free with tremendous success. We know this model works and we are eager to roll it out with our Christian retail partners in the US. Retailers receive high quality magazines to offer their customers for free, creating additional store traffic, and the customer gets to enjoy rich Christian content while building loyalty with the store—everyone wins.”
Steve Potratz, President of The Parable Group added, “We’re always looking for new and creative ways to drive traffic into the stores we serve. We commend Initiate Media for their support of the independent Christian retail community and for recognizing the value in providing rich content for free. We are excited to see how this partnership will drive repeat customer visits and provide success to individual stores.”
The Parable Group, Covenant Group and Mardel have committed to promote the free magazines through email, print and various other means.
Chuck Wallington, President of Covenant Group said, “We are excited to introduce the customers of Covenant Group retailers to Christian Woman magazine beginning this fall. Its pages are filled with inspiring and informative articles, and it is such a quality piece, we feel our customers will have a high perceived value of it when it is placed in their hands. It seems to be a natural for not only introducing customers to the personalities whose products we sell; but also giving them a reason to return to our store to pick up future issues as well.”
John Nardini, President of Mardel added, “This program gives Christian retail stores something critical in today’s supercharged competitive landscape: a great way to drive traffic. The fact that the magazines are high quality and are free to consumers gives our stores the opportunity to increase visits while strengthening customer relations.”
Christian Woman can be found at The Parable Group, Covenant Group, and Mardel partner stores starting in October. Initiate Media is expecting to roll out additional magazines through these three Christian retail groups in future months.

From Rush to Press

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