Below are some statistics that define your adult Christian nonfiction reader:
61% are women
39% are men
77% are age 30 & up
66% are active Christians (not seekers)
12% are professing Christians
64% earn $35,000/yr. or more
50% have a college degree or higher
42% live in the south
*Adults over age 55 purchase more units and spend more money on Christian books & Bibles.
* 68% of professing Christians have no children at home; some of those are childless by choice.