For example, I once wrote a profile on a married-with-children, Christian woman singer who had written a book on fitness. When selecting a potential market, I could have focused on her singing (for a music magazine), juggling career & family (for awomen’s magazine), her fitness philosophy or how-to (for a fitness magazine), her Christian testimony (for a Christian magazine),etc. Although this subject offered a number of different slants, when I picked a market I had to keep my emphasis on the appropriate slant for that publication. In other words, I would not write the same
article for each of these different publications. But I could have written a different article for each one, emphasizing a different aspect of her life in each version.
Examples: A celebrity profile that focuses on their childhood, early years, or tough times (rather than a profile of current fame); stories of everyday people doing extraordinary things or making a difference in the lives of others; a behind-the-scenes look at the Christian life and experience of a secular celebrity; profile on an unusual aspect in the life of an historical figure.